SBS Contents Hub, established in 1999 as the first Internet-only company of Korean broadcasting companies, was reborn as a “content distribution company” in charge of SBS Media Group`s domestic and international content distribution businesses after its merger with SBS Productions in 2009. Since then, SBS Contents Hub, which has established itself as a Korean Wave export pronoun for “Stairway to Heaven”, “He’s beautiful!”, “The Inheritors” and “My Love from the Star,” has expanded their business scope to include channel, production, and platform businesses through cooperation with local-global businesses overseas. SBS is also focusing on expanding content to music, hands-on content, etc.

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