Dagmara Iwańczuk who until today is the sole owner of the company, founded Delegata Consulting in 2001. The company specialises in consulting concerning integrated marketing, PR and distribution services for TV theme channels operating in the Polish market.

The expertise in marketing and PR and distribution of thematic channels is based on the owner’s long-term (14 years) experience in the field. The owner had worked for Canal+/Cyfra+ as Sales Director responsible for sales & marketing who initiated and developed contacts with cable operators. She also had participated in the launch of new theme channels for children (Minimax/Zig Zap, Ale Kino)

Our mission is  to provide professional consultation services in media sector. We want to participate actively in creation of our clients` communication strategy and to be strategic partner of our clients. The purpose of our activities is to develop strong brands. In order to achieve this we subordinate sales, marketing and PR tools.

Our strong side is know-how and flexibility. The owner who has in-depth expertise in the market manages the agency. She is able to work using her experience from a number of different fields and she is not afraid to work with a small budget. She feels her “forte” are both sales and marketing. Delegata employs young professionals who are very creative and at client’s disposal when necessary.

Our concept is to be a consultant for our client not a standard advertising agency. We believe in traditional promotion tools but always strive to introduce some value-added e.g. barter-based cross-promotion.

We also believe that market understanding is the key to success which also includes monitoring development of technology and competition.

The employees of Delegata are recruited from media sector as well and most of them have good agency experience.

Our competitive advantages are:

      Specialization (thematic channels) - understating of the market

      Experience: know-how, experience with TV theme channels, extensive data-base of the industry

      Unique concept – Delegata is a consulting agency for media sector to outsource marketing or sales department (and not standard advertising agency)

      Industry insider - Delegata is the organiser of the biggest TV conference in Poland

      Flexibility – we adapt resources to client’s needs

      Mix of services provided – complex marketing & PR services

Our clients are companies from media sector- please see the list below:

      Jetix, Jetix Play  

      Disney Channel,

      ESKA TV

      Redlight Premium

      ESPN,

      NASN,

      Wedding Tv,

      Lagardere Group: (Mezzo, MCM POP,TOP),

      France 24

      Fashion Tv,

      AB SAT GROUP (XXL, Chasse&Peche etc)

      PIKE (cable association)

      Vectra,

      Laser Group

Range of activities:

Delegata is a consulting company specialises in media sector concerning especially:

      Thematic channel promotion

      Preparing and implementing special integrated marketing &PR strategies including proposals for trade and consumer events

      Organising promotional actions (including loyalty programmes) with channel’s partners: cable networks and digital platforms Cyfra+ and Polsat Cyfrowy

      Supervising other agencies (ATL,BTL) and sub-contractors

      Organising promotions at trade conferences

      Production of printed and branding materials- merchandise stock management

      Supporting sales promotion

      Consulting services: research, competition reports and feasibility studies

Thematic channel PR

      Product communication: television schedule and positioning, highlights description for media

      Corporate communication

      Preparing, translating, adapting press releases

      Press monitoring, clippings reports,

     Other Public Relations activities: Press conferences, teaser campaigns, loyalty campaigns, Mailing, posting campaigns, research Competition’s activity reports and Events

As an alternative form of promotion, it allows us to present and remember the product, company exactly how we want it to be remembered.

The Creative idea determines success.

Thematic channel distribution

      Preparing sales strategy – targeting clients, preparing price-lists and offers,

      Implementing sales procedures (order, agreement, implementation)

      Negotiating and direct sales

      Sales and post-sales administration (supervising invoicing, collecting reports, liability management, preparing sales reports )